Dashboard Overview
Email performance at a glance
Avg Open Rate
38.5%
+11.5% above industry avg
Avg Click Rate
12.4%
+2.4% above industry avg
Total Emails Sent
63,480
52 campaigns
Total Engagements
7,891
12.4% engagement rate
Open Rate by Email Type
Monthly Trend - All Emails
Performance by Email Type
| Email Type | Total Sent | Total Opens | Avg Open Rate | Avg Click Rate |
|---|---|---|---|---|
| Staying in the Know | 33,280 | 12,647 | 38.0% | 12.0% |
| Prayer Newsletter | 14,560 | 6,115 | 42.0% | 8.0% |
| Women's Newsletter | 9,620 | 3,848 | 40.0% | 14.0% |
| Youth Email | 6,240 | 2,184 | 35.0% | 16.0% |
Historical Performance (Actual Data)
Your actual Mailchimp performance from 2022-2024
| Year | Recipients | Successful Sends | Unique Opens | Open Rate | Click Rate |
|---|---|---|---|---|---|
| 2024 | 640 | 636 | 405 | 65.4% | 12.7% |
| 2023 | 485 | 483 | 330 | 68.2% | 12.8% |
| 2022 | 461 | 461 | 306 | 66.6% | 13.3% |
Historical Open Rate
Historical Click Rate
Audience Growth Over Time
Audience grew by 179 recipients (39%) from 2022 to 2024
Email Performance
Month-over-month comparison by email type
Select Email Type
Open Rate Trend
Click Rate Trend
Month-over-Month Comparison
| Month | Emails Sent | Open Rate | Click Rate | Click-to-Open |
|---|
Quarterly Performance
Content Analysis
What content resonates with your congregation
This analysis focuses on 'Staying in the Know' email - tracking which content categories drive the most engagement based on link clicks.
Content Category Performance
Engagement Share by Category
Content Engagement Trends Over Time
Top Performer
Events
2,450 total clicks
Needs Attention
Financial Updates
580 total clicks
Average per Category
1,180 clicks
Audience Growth
Subscriber trends across all email lists
Total Subscribers by Email Type
Subscriber Growth Trend
Net Growth by Month
New Subscribers (Period)
+156
Unsubscribes (Period)
-34
Net Growth
+122
Reports
Generate and download performance reports
Automated monthly reports will be emailed to you on the 1st of each month once connected to Mailchimp.
Quick Reports
Scheduled Reports
Active Schedules:
• Monthly Summary → 1st of each month
• Quarterly Analysis → End of each quarter
Delivery:
• Email: user@example.com
Report Preview
Monthly Email Performance Summary
Period: January 2026
Avg Open Rate
39.2%
Avg Click Rate
12.8%
Total Sent
5,240
Total Engagements
671
Highlights
- Events content continues to drive the highest engagement
- Open rates remain above industry benchmarks for all email types
- Women's Newsletter shows strongest click-through performance
- Audience grew by net +12 subscribers this month